A South African has designed the ultimate beach bats - and they're now in hot demand across the world

• A South African entrepreneur has designed a unique beach bat that is now selling in Europe, Australia and the US. 
• Its design blends woods of different strengths.
• To make it more aerodynamic, the Boomer bats have holes around the edges.
• Marine grade varnish is used to seal the bats.
• For more stories, see www.businessinsider.co.za.

After launching a successful business venture as one of the partners in retail chain Absolute Pets, avid sailor and sportsman Richard Goldstein applied himself to making the best beach bats available.

He had been making beach bats for his friends, and after three months of experimenting he settled upon a workable design. He produced his first run of 36 bat sets during the start of summer 2016. They sold out in a mere few hours after they were advertised on a social media post.

And so the Boomer brand was born, which Goldstein believes is the world's finest beach bat.

Boomer beach bats sell in Australia, France, Germany, the United States and United Kingdom. In South Africa, you can get a set for R875. 

Goldstein believes the success of the product is because the Boomer makes you a better beach bat player. The design blends sustainably sourced woods of different strengths, which combine to create the required flex and power properties in the bat. It is the same principle applied to multi-layered wooden skateboard decks.

The quality of construction is one attribute of a Boomer bat’s performance, aerodynamics is the other. A wooden beach bat, unlike a stringed tennis or squash racket, creates resistance and slows during a player’s swing. Not ideal.

To prevent this awkward stalling motion, Goldstein added holes around the edge of his Boomer bats, which make them more aerodynamic and natural to swing whilst playing. This engineering feature is what truly distinguishes a Boomer from most other beach bats, in both appearance and function.

Production and packaging are all proudly local, with machining done in Woodstock. Sanding and varnishing are applied in Mitchells Plain, whilst Goldstein handles the lamination himself – as it remains a crucial part of the Boomer bats quality.

Drawing from his sailing background, Goldstein was aware that a beach environment can be unforgiving. He therefore uses a marine grade varnish to seal the bats, enabling Boomer to offer customers a lifetime guarantee.